Michael Cooper

Senior Product & Operations Leader

LinkedIn

About

Highly accomplished Senior Product and Operations Leader with over 25 years of cross-industry expertise across MedTech, industrial, and consumer sectors. Proven ability to drive significant growth and efficiency by spearheading global product launches, optimizing portfolio strategies, and executing go-to-market initiatives. Consistently delivered measurable results, including increasing OPEBITA by over 14% and achieving up to 4x faster time-to-market for new products, alongside managing a $750M global portfolio with sustained growth.

Work Experience

Senior Product Strategy Consultant

Factor 7 Medical

Oct 2024 - Present

Memphis, TN, US

Currently serving as a Senior Product Strategy Consultant, advising clients on portfolio rationalization and commercialization strategies to accelerate market entry and align R&D with business objectives.

  • Led comprehensive product portfolio rationalization and Go-to-Market (GTM) realignment, accelerating time-to-market by 2-4x for critical product lines.
  • Provided strategic advisory to CEOs on complex commercialization strategies, effectively aligning R&D initiatives with commercial execution goals.

New Product Launch Director

Miraclon Corporation

Jan 2023 - Dec 2024

Rochester, NY, US

Directed global new product introductions, driving significant revenue and profitability growth through strategic launch initiatives and process optimization.

  • Directed the global launch of 5 new products, contributing to a 13% increase in EBITDA and 11% year-over-year revenue growth.
  • Standardized the New Product Introduction (NPI) process, reducing launch delays by 20% and achieving a 100% success rate for all product launches.

Director of Product Management – U.S. & LATAM

ABB

Dec 2019 - Sep 2022

Memphis, TN, US

Oversaw product management across the U.S. and LATAM regions, focusing on margin optimization and market share expansion through strategic product line management.

  • Increased Operating Profitability (OPEBITA) from 5% to 19.5% by strategically optimizing product margins and streamlining product lines.
  • Launched a key initiative that boosted customer loyalty by 20% and captured an additional 2% market share within the U.S. and LATAM regions.

Multiple Leadership Roles: Sr. Director, Director, Manager, Engineer

Smith & Nephew

Jan 2005 - Dec 2019

Memphis, TN, US

Progressed through multiple leadership roles, driving significant product portfolio growth, operational efficiencies, and successful global product launches within the MedTech sector.

  • Led product portfolio strategy that achieved a 2-4x faster time-to-market, significantly accelerating product availability and market responsiveness.
  • Managed a $750M global trauma portfolio, achieving a consistent 6% Compound Annual Growth Rate (CAGR) over 7 years.
  • Spearheaded a $10M product launch that captured a substantial 50% market share, exceeding initial market penetration targets.
  • Delivered $10M in annual revenue through successful global product launches, expanding market reach and commercial impact.
  • Reduced excess inventory by $3M and implemented global productivity initiatives, optimizing supply chain efficiency and cost savings.

Education

Engineering Science and Mechanics

University of Tennessee, Knoxville

Skills

Product Strategy

  • Product Portfolio Management
  • Product Lifecycle Management
  • Market Analysis
  • Roadmap Development
  • Product Innovation

Go-to-Market (GTM) Execution

  • Market Entry Strategy
  • Launch Planning
  • Commercialization
  • Sales Enablement
  • Market Share Growth

Portfolio Optimization

  • Product Rationalization
  • Value Stream Mapping
  • Investment Prioritization
  • Efficiency Gains

Operational Efficiency

  • Process Improvement
  • Productivity Initiatives
  • Cost Reduction
  • Supply Chain Optimization

R&D Commercialization

  • Technology Transfer
  • New Product Introduction (NPI)
  • Cross-functional Alignment
  • Product Development

Cross-Functional Leadership

  • Team Leadership
  • Stakeholder Management
  • Collaboration
  • Strategic Alignment

Engineering Management

  • Engineering Operations
  • Technical Project Management
  • Product Design
  • Biomechanics

Margin Expansion

  • Profitability Improvement
  • Pricing Strategy
  • Cost-Benefit Analysis
  • Financial Performance

Innovation

  • Disruptive Technologies
  • Product Incubation
  • Intellectual Property Development
  • Market Trends Analysis

Technical Sales Enablement

  • Sales Training
  • Product Demonstrations
  • Technical Support
  • Customer Engagement

Intellectual Property & Innovation

  • US 7,858,296 B2 – Platelet/Nucleated Cell Concentrate from Bone Marrow
  • US 8,900,320 B2 – Methods for FAI Surgeries
  • US 7,291,450 B2 – Cell Concentrate for Physiological Solution
  • US 9,707,317 B2 – Pulsed Current Sintering for Implants