# Michael Cooper - Senior Product & Operations Leader
Source: https://hello.cv/michaelcooper
Memphis

## Links
- LinkedIn | https://linkedin.com/in/michaelbriancooper

## About
Highly accomplished Senior Product and Operations Leader with over 25 years of cross-industry expertise across MedTech, industrial, and consumer sectors. Proven ability to drive significant growth and efficiency by spearheading global product launches, optimizing portfolio strategies, and executing go-to-market initiatives. Consistently delivered measurable results, including increasing OPEBITA by over 14% and achieving up to 4x faster time-to-market for new products, alongside managing a $750M global portfolio with sustained growth.

## Work
### Senior Product Strategy Consultant | Factor 7 Medical
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Currently serving as a Senior Product Strategy Consultant, advising clients on portfolio rationalization and commercialization strategies to accelerate market entry and align R&D with business objectives.
- Led comprehensive product portfolio rationalization and Go-to-Market (GTM) realignment, accelerating time-to-market by 2-4x for critical product lines.
- Provided strategic advisory to CEOs on complex commercialization strategies, effectively aligning R&D initiatives with commercial execution goals.
### New Product Launch Director | Miraclon Corporation
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Directed global new product introductions, driving significant revenue and profitability growth through strategic launch initiatives and process optimization.
- Directed the global launch of 5 new products, contributing to a 13% increase in EBITDA and 11% year-over-year revenue growth.
- Standardized the New Product Introduction (NPI) process, reducing launch delays by 20% and achieving a 100% success rate for all product launches.
### Director of Product Management – U.S. & LATAM | ABB
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Oversaw product management across the U.S. and LATAM regions, focusing on margin optimization and market share expansion through strategic product line management.
- Increased Operating Profitability (OPEBITA) from 5% to 19.5% by strategically optimizing product margins and streamlining product lines.
- Launched a key initiative that boosted customer loyalty by 20% and captured an additional 2% market share within the U.S. and LATAM regions.
### Multiple Leadership Roles: Sr. Director, Director, Manager, Engineer | Smith & Nephew
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Progressed through multiple leadership roles, driving significant product portfolio growth, operational efficiencies, and successful global product launches within the MedTech sector.
- Led product portfolio strategy that achieved a 2-4x faster time-to-market, significantly accelerating product availability and market responsiveness.
- Managed a $750M global trauma portfolio, achieving a consistent 6% Compound Annual Growth Rate (CAGR) over 7 years.
- Spearheaded a $10M product launch that captured a substantial 50% market share, exceeding initial market penetration targets.
- Delivered $10M in annual revenue through successful global product launches, expanding market reach and commercial impact.
- Reduced excess inventory by $3M and implemented global productivity initiatives, optimizing supply chain efficiency and cost savings.

## Education
### University of Tennessee, Knoxville | Engineering Science and Mechanics
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## Skills
### Product Strategy
- Product Portfolio Management
- Product Lifecycle Management
- Market Analysis
- Roadmap Development
- Product Innovation
### Go-to-Market (GTM) Execution
- Market Entry Strategy
- Launch Planning
- Commercialization
- Sales Enablement
- Market Share Growth
### Portfolio Optimization
- Product Rationalization
- Value Stream Mapping
- Investment Prioritization
- Efficiency Gains
### Operational Efficiency
- Process Improvement
- Productivity Initiatives
- Cost Reduction
- Supply Chain Optimization
### R&D Commercialization
- Technology Transfer
- New Product Introduction (NPI)
- Cross-functional Alignment
- Product Development
### Cross-Functional Leadership
- Team Leadership
- Stakeholder Management
- Collaboration
- Strategic Alignment
### Engineering Management
- Engineering Operations
- Technical Project Management
- Product Design
- Biomechanics
### Margin Expansion
- Profitability Improvement
- Pricing Strategy
- Cost-Benefit Analysis
- Financial Performance
### Innovation
- Disruptive Technologies
- Product Incubation
- Intellectual Property Development
- Market Trends Analysis
### Technical Sales Enablement
- Sales Training
- Product Demonstrations
- Technical Support
- Customer Engagement
### Intellectual Property & Innovation
- US 7,858,296 B2 – Platelet/Nucleated Cell Concentrate from Bone Marrow
- US 8,900,320 B2 – Methods for FAI Surgeries
- US 7,291,450 B2 – Cell Concentrate for Physiological Solution
- US 9,707,317 B2 – Pulsed Current Sintering for Implants

## Source
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